Why Kia


Kia’s outstanding quality speaks for itself or, should we say our drivers speak for us.  J.D. Power’s 2017 Initial Quality Study is made up of the opinions of nearly 80,000 new-vehicle owners and we are proud of the fact that Kia ranks #1 in overall initial quality.  The prestigious study has put Kia at the top of the list for its exceptional initial quality two years in a row.  Kia received more model awards than any other nameplate and was highest ranked large car, compact car, small SUV, midsize SUV, and compact multi-purpose vehicle in initial quality.

KIA Wins Highest ranking nameplate for the second straight year.

Kia claims the #1 spot in J.D. Power’s 2017 Initial Quality Study for the second year in a row.  Kia ranks highest among the entire auto industry. Kia’s commitment to continuous growth is reflected in our best ever quality score, a significant improvement over past years.  Kia designers leave no details to chance and Kia engineers fine-tune every aspect of a vehicle. From the factory workers who meticulously build the cars to customer-driven Kia dealers who ensure consumers find the perfect car, everyone at Kia is committed to maximizing owner satisfaction.

Kia Engineer

10 years. 100,000 miles.


The confidence in the quality and durability of every new Kia is directly reflected in our industry-leading Kia 10-year or 100,000-mile warranty program.

See the full details on Kia’s 10-year/100,000-mile warranty program.

Kia Performance
Driven to deliver thrills

The engine is the heart of every vehicle and Kia engineers designed Kia vehicles to ensure a fun, high performing driving experience.  Gasoline Direct Injection (GDI) engines deliver more power and lower emissions, fuel-saving hybrid technology provides maximum performance flexibility and turbocharged engines offer impressive low-end torque, making every Kia an outstanding choice for hitting the road.

Kia Performance


When the unexpected happens, your safety is Kia’s number one priority with carefully designed passive and active safety systems.  Our goal is to help drivers anticipate trouble and avoid incidents whenever possible.

The automobile industry has taken notice, too. To learn more, visit the Kia awards page.

Built in the USA


When Kia made the move to manufacture our vehicles in the United States, we were confident of success. To meet a growing demand for Kia cars and SUVs, we wanted to better serve our customers, surrounding ourself with quality people was essential, like the quality of the people at our expansive Georgia facility.

We’re building more than great cars in the U.S., we’re building great relationships with our employees and customers alike.  Our Georgia plant operates three shifts and is responsible for the creation of more than 15,000 jobs (plant and suppliers). More than 40 percent of Kia’s vehicles, the Optima and Sorento, are built in the United States.

Not only are we producing some of the most technologically advanced vehicles around, but we’re doing it the Kia Way—with our “one-system/one-team” approach that’s built on trust, mutual respect, and open communication among all team members.

Kia USA Manufacturing
Kia assembly line

Over 20 years of satisfied owners

“We were passing through looking at new cars and due to the excellent advice and service at Joey Griffin Kia, we are the proud owners of a 2017 Kia Cadenza! We are a very satisfied customer.”

Ricky & Joann

“We will never forget the kindness you showed toward us when purchasing our new Kia Optima. You have a great staff including your service/parts department. You all made us feel welcomed and a part of your family.”

Harold & Leslie

“I’ve always been afraid of taking my car to dealerships for repairs, simply because of the dealership repair prices. But I have an extended warranty on my Optima and I didn’t want to chance having it voided, so I took it to my local Kia dealership. I scheduled an appointment and they kept me posted about everything that was going on. The mechanics took their time and attended to my car needs. And it wasn’t as expensive as I thought. I’ll definitely be back!”


“Thank you for the kind and easy purchase experience as well as the care you have given to our father. We will recommend your dealership to everyone we know.”


“Great people and fantastic customer service! They have a new customer for life!”


“Searched around for the right ride for my wife and found it at Joey Griffin Kia. We have had our car for a couple of months now and we know we made the perfect choice of car and dealership. The staff was very patient, polite and professional – when it’s time to buy again, Joey Griffin Kia will be our first stop. Thanks for being so great!”


“We have purchased two from you and we appreciate how professional and helpful you were when choosing the right vehicle for our needs. You went out of your way to make sure our experience was a pleasant one.”

Warren & Brenda
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